Introducing our new Flexform showroom

Our Flexform Sydney flagship store, an indispensable resource for the city’s design community, has undergone a major renovation, which faithfully reflects that of the corporate showroom in Meda, Italy.

The store design blends timeless materials, like the Vicenza stone flooring and masterfully executed wall finishes, plastered in a sophisticated shade of grey, with the clean contemporary design of the false ceilings in painted stretched steel and tunable white LED lighting. All are aesthetic choices that contribute to the creation of a breathtaking atmosphere, designed to encourage an authentic, immersive brand experience.

These materials breathe life into a showroom imbued with understated elegance, beyond time and trends, that is synonymous with the Flexform style.

On display in the Flexform Sydney showroom are all the most representative products from the Indoor & Outdoor collection – from the new Perry and Ambroeus seating systems to the best-selling Groundpiece and Gregory – each of which is paired with a vast selection of armchairs and sophisticated complementary pieces and accessories.

Installations of the Infinity bookcase and airy Parker screens punctuate the succession of spaces, lending an overall sense of dynamism and movement.

It is important to recall that the Flexform brand heritage is inseparably tied to the concept of a family business, of its close collaboration with one designer – Antonio Citterio – who, for 50 years, has interpreted its identity, expertise, fine craftsmanship and quality inherent to the product.

The new showroom was designed as a flexible, reconfigurable display space for an all-encompassing experience of the Flexform style and furnishings.

Once over the threshold, visitors enter a space that unfolds like a journey, revealing the new designs in the 2023 Collection.

A dramatic backdrop of backlit panels with graphic designs by Flexform art director, Christoph Radl, enhances the flagship store’s atmosphere, an artistic solution that creates a modern effect ‒ the ideal scenic setting for the outdoor collection.

Inside, the light-filled space is enveloped in a warm inviting atmosphere of informal elegance. The circuit leads guests through sophisticated settings where the Flexform seating systems take centre stage.

Revolving around them in harmonious interaction are armchairs, chaise lounges, ottomans, coffee and side tables, completed by an array of accessories in a layering of shapes, materials, textures and colours typical of the Flexform lifestyle.